An eco-focused products crosses the line from conscious purchase → cult status territory, it’s consumerism at its peak. That is where ethics end and money milking kicks in.

Top reasons to hire a website copywriter to understand your brand, get traffic and sales *and* make your brand sparkle with personality.

4 must-know email copywriting tips for ecomm and service businesses - THAT WORK.

… and what it means for Australia. Planet conscious buyers around the globe are applauding the European Union’s ban on greenwashing. It’s...

As a human-focused SEO copywriter, whenever I chat about my business (with strangers or friends) I’m invariably asked, “Will AI take over...

When sustainability messaging is grey, not green. BONUS podcast ep. 🏆

Unsure about using "I" or "we" on your site? Get clarity here.

Heard about AI and how it can write copy for you? Me too. It got me thinking - can AI replace copywriters? I was pretty doubtful about...

I know – SEO is complex, technical and usually chucked in your too-hard basket. That’s why I’ve kept it simple, unpicking four common SEO...

If you run a small business, work in marketing or exist in the sphere of online business you've probably heard of SEO - search engine...

Copy first, design second. Because a website without words is nothing. It's a blank space that has no value, context or power unless it...

Yep. But only if you want to: 🌟 Improve your SEO 🌟 Be found more easily online 🌟 Appear on Google Maps 🌟 Reach local buyers 🌟...

*TLDR video version below* 👇 Writing your own copy for your business is harder than getting a full night of sleep when you have small...

Writing your copy and feel like throwing your laptop at the wall? Le sigh. Ufffffffff. Get your hands on these FREE copywriting tools I...

You’ve got a beautiful website. Hired an SEO copywriter to write you-had-me-at-hello copy. Launched your site and shared it with the...

Selling without sales cheese and sleaze? It’s a thing. But writing about it about yourself? That’s a whole other kinda game. When you’re...

Every image on your website gives you SEO power. All online images have a file name and an alt title. Your file name is the name used to...

SEO copy terms explained.

Property copywriting is an art. It requires acuity, efficiency, brand awareness and local knowledge – or some handy Google Maps work.

I’m going to show you what keywords are, why you need them, how to choose them and where to use them in your website copy to tackle your SEO