Greenwashing officially banned in the EU
… and what it means for Australia. Planet conscious buyers around the globe are applauding the European Union’s ban on greenwashing. It’s...
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Copy, brand & small business
bits from my brain
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Jan 163 min read
AI and SEO copy in 2024: my predictions
As a human-focused SEO copywriter, whenever I chat about my business (with strangers or friends) I’m invariably asked, “Will AI take over...
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Nov 7, 20232 min read
When sustainability messaging is grey, not green
When sustainability messaging is grey, not green. BONUS podcast ep. 🏆
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Nov 7, 20232 min read
Should you use “I” or “we” on my website?
Unsure about using "I" or "we" on your site? Get clarity here.
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Mar 17, 20233 min read
How to write marketing emails that cha-ching (4 must-know email copy tips)
4 must-know email copy tips
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Jan 19, 20232 min read
Can AI replace a copywriter?
Heard about AI and how it can write copy for you? Me too. It got me thinking - can AI replace copywriters? I was pretty doubtful about...
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Oct 24, 20224 min read
Why work with a website copywriter?
Top reasons to hire a website copywriter to understand your brand, get traffic and sales *and* make your brand sparkle with personality.
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Aug 3, 20223 min read
Don’t make these 4 common SEO mistakes
I know – SEO is complex, technical and usually chucked in your too-hard basket. That’s why I’ve kept it simple, unpicking four common SEO...
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Apr 27, 20221 min read
What is SEO copy? It's all explained here.
If you run a small business, work in marketing or exist in the sphere of online business you've probably heard of SEO - search engine...
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Apr 4, 20221 min read
What comes first: design or copy?
Copy first, design second. Because a website without words is nothing. It's a blank space that has no value, context or power unless it...
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Mar 6, 20222 min read
Do I reeeallllyyy need a Google Business listing?
Yep. But only if you want to: 🌟 Improve your SEO 🌟 Be found more easily online 🌟 Appear on Google Maps 🌟 Reach local buyers 🌟...
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Feb 14, 20221 min read
Stop making this common copywriting mistake
*TLDR video version below* 👇 Writing your own copy for your business is harder than getting a full night of sleep when you have small...
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Oct 21, 20212 min read
Five free SEO copywriting tools you need
Writing your copy and feel like throwing your laptop at the wall? Le sigh. Ufffffffff. Get your hands on these FREE copywriting tools I...
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Sep 29, 20213 min read
Why you’re not ranking on Google - yet.
You’ve got a beautiful website. Hired an SEO copywriter to write you-had-me-at-hello copy. Launched your site and shared it with the...
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Sep 7, 20214 min read
How to write product descriptions that convert
Selling without sales cheese and sleaze? It’s a thing. But writing about it about yourself? That’s a whole other kinda game. When you’re...
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Jun 7, 20212 min read
How to get extra SEO love with image and alt titles
Every image on your website gives you SEO power. All online images have a file name and an alt title. Your file name is the name used to...
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Apr 1, 20212 min read
What makes good property copywriting?
Property copywriting is an art. It requires acuity, efficiency, brand awareness and local knowledge – or some handy Google Maps work.
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Apr 1, 20212 min read
Top 3 SEO tips to do right now
Top 3 SEO tips to do right now - Give Google your best shot as competition heats up with these tips
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Mar 9, 20213 min read
How to do keyword research for SEO beginners
I’m going to show you what keywords are, why you need them, how to choose them and where to use them in your website copy to tackle your SEO
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