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Copy, brand & small business
bits from my brain
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When sustainability becomes unethical
An eco-focused products crosses the line from conscious purchase → cult status territory, it’s consumerism at its peak. That is where ethics end and money milking kicks in.
Apr 303 min read
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Why work with a website copywriter? (Especially when AI has entered the room).
Top reasons to hire a website copywriter to understand your brand, get traffic and sales *and* make your brand sparkle with personality.
Apr 74 min read
66


How to write marketing emails that cha-ching (4 must-know email copywriting tips)
4 must-know email copywriting tips for ecomm and service businesses - THAT WORK.
Apr 13 min read
51


Greenwashing officially banned in the EU
… and what it means for Australia. Planet conscious buyers around the globe are applauding the European Union’s ban on greenwashing. It’s...
May 13, 20246 min read
37


AI and SEO copy in 2024: my predictions
As a human-focused SEO copywriter, whenever I chat about my business (with strangers or friends) I’m invariably asked, “Will AI take over...
Jan 16, 20243 min read
25


When sustainability messaging is grey, not green
When sustainability messaging is grey, not green. BONUS podcast ep. 🏆
Nov 7, 20232 min read
20


Should you use “I” or “we” on my website?
Unsure about using "I" or "we" on your site? Get clarity here.
Nov 7, 20232 min read
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Can AI replace a copywriter?
Heard about AI and how it can write copy for you? Me too. It got me thinking - can AI replace copywriters? I was pretty doubtful about...
Jan 19, 20232 min read
59


Don’t make these 4 common SEO mistakes
I know – SEO is complex, technical and usually chucked in your too-hard basket. That’s why I’ve kept it simple, unpicking four common SEO...
Aug 3, 20223 min read
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What is SEO copy? It's all explained here.
If you run a small business, work in marketing or exist in the sphere of online business you've probably heard of SEO - search engine...
Apr 27, 20221 min read
21


What comes first: design or copy?
Copy first, design second. Because a website without words is nothing. It's a blank space that has no value, context or power unless it...
Apr 4, 20221 min read
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Do I reeeallllyyy need a Google Business listing?
Yep. But only if you want to: 🌟 Improve your SEO 🌟 Be found more easily online 🌟 Appear on Google Maps 🌟 Reach local buyers 🌟...
Mar 6, 20222 min read
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Stop making this common copywriting mistake
*TLDR video version below* 👇 Writing your own copy for your business is harder than getting a full night of sleep when you have small...
Feb 14, 20221 min read
44


Five free SEO copywriting tools you need
Writing your copy and feel like throwing your laptop at the wall? Le sigh. Ufffffffff. Get your hands on these FREE copywriting tools I...
Oct 21, 20212 min read
66


Why you’re not ranking on Google - yet.
You’ve got a beautiful website. Hired an SEO copywriter to write you-had-me-at-hello copy. Launched your site and shared it with the...
Sep 29, 20213 min read
61


How to write product descriptions that convert
Selling without sales cheese and sleaze? It’s a thing. But writing about it about yourself? That’s a whole other kinda game. When you’re...
Sep 7, 20214 min read
82


How to get extra SEO love with image and alt titles
Every image on your website gives you SEO power. All online images have a file name and an alt title. Your file name is the name used to...
Jun 7, 20212 min read
86


Understanding SEO copy
SEO copy terms explained.
May 3, 20212 min read
58


What makes good property copywriting?
Property copywriting is an art. It requires acuity, efficiency, brand awareness and local knowledge – or some handy Google Maps work.
Apr 1, 20212 min read
30


How to do keyword research for SEO beginners
I’m going to show you what keywords are, why you need them, how to choose them and where to use them in your website copy to tackle your SEO
Mar 9, 20213 min read
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