Why work with a website copywriter? (Especially when AI has entered the room).

You live/breathe/work in your business so you know everything you need to write about it, right?

Nup.

It's so much harder than you think to write your own website copy. And now that people try to take short cuts with AI, content creation is different.

Many small business owners find themselves staring at a blank screen, scratching their head trying to unscramble all their ideas into words that work. It's like reliving high school essay hell - but this time, your whole livelihood is riding on it.

Working with a website copywriter is a good move for so many reasons. Yes, you save money, time and brain-ache.

But teaming up with a copywriter who fully gets your brand brings you some killer advantages you just can't walk past.

(I'll just give you my top 5 - time is short. Life is fast. You've got a billionty other things you've got to do today, I get it).

5 reasons to hire a website copywriter

You'll get a better result.

End of story.

Ok, there's more to it. You should hire a copywriter because...

1. SEO copywriters get you more traffic, leads and conversions

In a nutshell, this 👆 is the biggest benefit of a hiring a website copywriter. I write in a way that strategically delivers 3 things:

1. Feels natural for you (or your brand).

2. Resonates with your audience so they feel seen, heard and understood. (See also: audience intel below👇)

3. Gets Google looking at your site as a valuable, credible source by using your keywords in the right places in the most natural way.

   
   

By writing in your brand voice, showing how you meet your audience's needs and using a human, conversion approach, we attract, engage and convert with copy that resonates with your dream buyer.

From the search results to your headings, body copy to contact form and calls to action (clickable buttons on your site), every element is written to persuade lookers to like, trust and buy from you.

And AI? It can help your SEO copywriter to:

• Analyse keywords to determine the best for you

• Interpret audience research by summarising it quickly and highlighting trends

• Create a search engine approved structure for pages and blog posts

A human element is ALWAYS essential. Nuance, personality, wordplay, inherent understanding of context, humanity and your brand are invaluable pops of genius that only a real life, experienced copywriter can bring.

2. Flip your perspective from out to in

A mistake many business owners make when tackling their website copy is to look out to your audience. They focus on what they want to say, not what their audience needs to hear.

Uh uh. Turn around.

Look back at what you're doing through your buyers' eyes.

A website copywriter brings the perspective that's just out of your grasp - because you're too close. We bring an objective, audience-centric perspective.

As well as looking at it with a fresh take, we apply our understanding of consumer psychology, the buyer journey, decision making, problem context and more to see the whole picture from your audience's viewpoint.

Knowing your audience at a mindreader's level informs every word we write.

3. Harness audience intel, ideas and input

Ever fallen in love with a brand because of the way they talk? (Think Go-To Skincare or Frank Body).

Or read a site that felt the brand was inside your head, intimately knew your beliefs about the product and tackled your objections before you'd even thought of them?

That's voice of customer research. Not every copywriter does this part, but those who do (like me) go the extra million miles to hand-on-heart, *deeply* understand your buyer.

When a copywriter does that, they can infuse your audience's voice through the words, reflecting them back to to your buyer in juicy copy that does alllllll the selling for you. Want some examples I've written? Check out POC Beauty  and Colt & Willow.

4. Make your brand personality sparkle

No one wants to read a boring website.

What other things are you doing while you read this? Patting your dog. In transit. Waiting for an appointment. Thinking about dinner. See? We're all distracted as hell. Focus is a thing of the past. (For most of us, me included).

A copywriter brings your brand voice, vibe and inimitable style to your website to keep 👏 buyers 👏 on 👏 your 👏 site. Good for SEO, good for your biz, better for your buyers.

We understand (or can create) your tone of voice and magnify it to keep attention, convert browsers and build a loyal following of brand lovers.

Drawing out the things that make your brand different, its values and ways of doing things, copywriters are skilled at putting the spotlight on your brand's personality.

5. Supercharge your SEO

This one's saved for last because... as Google's helpful content algorithm update affirms, websites rank better when they are designed to be genuinely helpful for humans.

That means writing for humans first, search engines second, is always going to give you a better ranking, user experience and stronger brand interaction.

Back to the SEO supercharging bit.

A website copywriter researches the right keywords for your business and weaves them in naturally throughout the copy in vital places that are proven to signal search engines: "Hey, this is a great site with lots of excellently helpful content on <INSERT TOPIC THAT TARGETS YOUR KEYWORDS HERE>".

SEO copywriters do this with natural ease, so that you (and your buyers) don't even know your copy is search engine optimised.

The future of copywriting: humans + AI

The future of copywriting isn't about humans or AI, but humans and AI. By combining the creativity, empathy, and strategic thinking of a skilled copywriter with the data-driven insights and efficiency of AI, SEO copywriters can create website copy that propels your brand.

Ultimately, a website copywriter helps get you see in search engine results by the right people (your buyers) at the right time (when they're ready to buy).

If that's not enough reason to hire a website copywriter, we're done here, people.

WORK WITH ME