Search
  • Rachel Green

Understanding SEO copy

If you’re new to SEO copy, the whole thing can feel more than overwhelming. And if you make your website updates yourself, it can seem just way too hard.


Even if you’re working with a web designer and copywriter, translating what they say can be like wading through double chocolate fudge brownie mix. (Wholefood, of course).


So if you’re muddling up your meta title with your meta description, getting tangled in alt titles and WTFing over the whole damn thing, use this list to sort out your brain. It'll help you understand SEO copy.

gif

The A to Z of SEO copy


Alt text – words used to describe an image’s content. Helps search engines understand what your images contain.


Back link – a link from one website to another that can increase the ranking of both sites.


CTA – copy, ideally in a clickable button, that directs your users what to do/where to go next.


Keyword – word/s a user types into a search engine; a word or phrase that describes the content of a web page. Also called search term, keyword phrase.


Meta description – a short description of a web page’s content shown in search engine results and social media shares. Not strictly SEO but it impacts click-through rate which effects your ranking. Best practice includes your keywords with a simplified, engaging message of the page's content in under 150 characters.




Meta title – the name of a web page visible at the top of a browser tab and in search results.



Navigation – the way a website is structured, usually in relation to the way a website menu is set out.


SEO – search engine optimisation. The process of increasing the quantity and quality of traffic to a website through unpaid search engine results using content and technical factors.


UX – a user’s experience on a website made up of design, function and copy elements.


Got any more terms you think I should add? Let me know.