Client
Sex Ed Shop
+
Sex Ed Rescue
Back story
Cath Hakanson is a global sex educator, world renowned for her unshockable, straight up, down to earth sex education. She teaches families to teach their children about sex - in a way that feels right for you. From porn to penises, sticky stuff to gender identity, "normal" sexual development and everything in between, Cath's your Australian resource.
Project
Website copy clarity, brand voice and SEO power that would also separate and solidify her two sites - Sex Ed Rescue and Sex Ed Shop - and the resources within each. Copy has to authentically align with her voice across her large Facebook group and video resources.
Tone of voice
Direct, empathetic, conversational and supportive.
They chose me because
“I like your process and thoughts you had on our call.”
I wrote
Home
About
Product descriptions
Product tiles + content
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They said
“I have used a few copywriters over the years, and what sets Rachel apart (other than being very good at what she does) is that she weaves SEO naturally into your copy. I reached out to Rachel as I needed someone to clearly communicate what I do, and to let site visitors understand that my blog and shop are different to each other, but also related!
The copy I've received is perfect, communicates what I do and is in my voice! The whole process from start to finish was easy, the communication throughout was excellent, and I especially loved the SEO part of it! I am very happy and have plans to work with Rachel again!”
Edit - I've worked with Cath 10+ times since this initial project!
