


Client
POC Beauty
Back story

Making waves in an unexplored niche, POC Beauty is the brainchild of proud South East Asian woman, Deepa Mani.
POC stands for Proud of Colour and Deepa's 2024 start-up brand offers sustainable, ethically made skin care and beauty products for people of all skin tones. This is a brand to watch!
Project

Brand voice + website copy.
Tone of voice

Inclusive, empowering, sophisticated and authentic.
They chose me because

“My instinct and your vibe."
I wrote

They said

“Working with Shine Copy to create the website copy for POC Beauty was an absolute pleasure. Rachel's ability to capture the essence of our brand—celebrating diversity, self-love, and inclusivity—was spot on. The copy was not only engaging but also perfectly aligned with our vision and voice. Highly recommend for anyone looking for thoughtful and impactful content!”


