Client
KiddiKutter

Back story

Globally loved with a sparkling case of awards to its name, KiddiKutter is the world’s original child safe knife. Founder Maria Georgiou needed to amp up her brand with product copy that did better for SEO, brand experience and conversions.

Project

Benefit-driven product descriptions + brand story.

Tone of voice

Fun, trustworthy, real deal, sprinkled with puns.

They chose me because

“I’d followed you for a while and was getting your emails. I started listening to your poddies and liked your nice calm self and your no ego attitude. Also, when I learnt you’d gone through Kate Toon’s Clever Copywriting School {Recipe for SEO Success} it sealed the deal!”