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Client
Caitlin Louise Collection
Back story
Luxury candles for self care – it’s a thing now that Caitlin Louise Collection is here. A start up ecomm brand launched in 2023, they came to me for SEO copy that truly connects with their vision, buyers and deep belief in the value of self care for women.
Project
Brand voice + website copy.
Tone of voice
Educated, nourishing, I-see-you-mama.
They chose me because
“I just feel that you get what I’m trying to do and we’ll be able to communicate well with each other."
I wrote
They said
“It has been so easy working with Rachel and I'm really happy with the finished copy. She took the time to really get inside my head to understand our brand, our mission and how we want to have a positive impact in our customers' lives. I feel confident entrusting any future copy needs we have to Rachel.”
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