Bright, feelgood and yes-you-can girl vibes. Say hello to Amelia Lane, a bestselling ecomm brand with loyal customers who return year after year for their gorgeous planners. 

Owner, Chanel White, wanted to solidify her business as THE leader in her niche with smart product copy that nails its SEO rankings – while outshining her competitors. I initially wrote Chanel’s product descriptions for her core stationery products.

A year later she returned  beach bag product copy and a new Our Story page to reflect her evolution from bright stationery to products that make life more simple, easy and fun.