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Amelia Lane SEO copywriter

Amelia Lane

Back story

Bright, feelgood and yes-you-can girl vibes. Say hello to Amelia Lane, a bestselling ecomm brand with loyal customers who return year after year for their gorgeous planners. 


Owner, Chanel White, wanted to solidify her business as THE leader in her niche with smart product copy that nails its SEO rankings – while outshining her competitors. I initially wrote Chanel’s product descriptions for her core stationery products.


A year later she returned  beach bag product copy and a new Our Story page to reflect her evolution from bright stationery to products that make life more simple, easy and fun.  


Product descriptions, category pages + brand story.

Tone of voice

Upbeat, real, practical.

They chose me because

“You really go the extra mile to figure out the target customer and product USPs to get the best copy.”

I wrote

Our Story 

Life Designers Collection page

Signature Weekly 

Desktop Daily

Compact Weekly

Compact Daily

Beach Bags Collection page

Beach Bags


They said

“WOW! You’ve absolutely nailed it!! So, so good! I made absolutely minute changes - an exclamation point here or there but otherwise it’s perfect!"

SEO copy for Amelia Lane Paper
Product copy for Amelia Lane
SEO copy Amelia Lane

Website design: Techno Bird

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